Even if you’re sending the email to hundreds of thousands of people you can use an address like or Active communication with your customers is the way of the future.Īs HubSpot points out in their slideshow, What The F*ck Is Social Media?, brands are winning engagement with their customers at every opportunity across every medium. There is no REAL reason to use a noreply email address for a marketing email.
In many cases they were simple promotional emails or updates. These emails were from startups, big brands and everything in between. Admittedly, I get a lot more emails than the average user, but that’s a lot of addresses. I did a search of my inbox the other day for the term “noreply” and got over 1,000 results since the start of March. With a little engineering and (ensuring you keep things simple) you can quickly implement an email like this that goes out to customers automatically.Īs long as you actually follow up on any responses, you’ll find that this campaign really resonates with new customers. A founder sending an email within an hour of a customer signing upĪt scale this sort of email is impossible to keep on top of if you’re emailing manually. Below are a few examples of quality automated emails that show their power: 1. Use your customers’ information to segment when sending marketing emails and you’ll be ahead of (or at the very least on par with) your competition!Īutomated emails give you the power to personalize in a way you simply cannot recreate manually. The web is a powerful place, and you are now able to access and use more information about your customers than ever before.
#INFO ON SIMPLE EMAIL PROGRAM SOFTWARE#
Setting up emails like this can be done with good lifecycle email marketing software that allows you to track your customers’ actions and trigger a series of emails to users who look at product category (cameras, for example) but do not checkout. Already doing basic segmentation?Ī clever, more advanced trick, is to use trigger-based emails to send very specific emails to your customers based on what they do on your site.Īmazon is always a great example of this in action, as they hone in on your browsing history and actively follow-up on-site activity with a series of emails. I’d be surprised if the results haven’t improved. The best part? Implementing this type of segmentation can be as simple as pulling the order history out of your database and adding a true or false value to your email marketing list.Īnd don’t forget to measure the net result and see how it compares to your normal promotions. Give past, loyal customers access to a “hidden” series of products for the new season as a reward for their loyalty. Use simple segments to change your offer in each email you are sending and, ultimately, improve your profit from this campaign.įor example, why not offer new customers - who have subscribed but never bought - a discount. Next time you send out a promotional newsletter I’d recommend having at least two segments: Customers that have purchased before and new customers. Internet Retailer covers this example from Intermix, who used this strategy to increase email conversions by 1,000%.Įven some simple segmentation will put you ahead of the pack. …to much more complex statistical models that try and factor in a whole range of historical data and future estimates. Monetary Value (how much do they spend).Frequency (how often does a customer buy from you).Recency (when did a customer last buy from you).There are many, many ways to slice your customer base, ranging from something as basic as RFM: Don’t send everyone the same thing! This sounds obvious, but very few businesses take the time to do any segmentation at all. The most obvious place to start in order to send emails your customers want to see is segmentation.
Here are six ways you can send emails your customers will love. To give yourself the best chance of cutting through with your email marketing, you need to send emails your customers love.īy thinking about each customer’s current relationship with your business, you can send emails each individual customer will find relevant. Research shows there are over 205,000,000,000 emails sent each day. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. This post was originally published in 2014, but we gave it a refresh.